Exotica
#We The Unburnt
In 2021, wildfires devastated Lebanon’s forests—then tragedy struck again as a fire destroyed the inventory of Exotica, Lebanon’s leading flower and plant shop. In response, we launched #WeTheUnburnt, turning burnt pots into symbols of Lebanese resilience. Every piece sold out within hours, with all proceeds donated to AFDC for forest restoration, proving that even from ashes, new life can grow.
The case film
Dubai Lynx 2021 Shortlist - Design / Environmental Social Impact
The Manifesto
Credits
Agency: Leo Burnett MENA
Team: Bechara Mouzannar, Malek Ghorayeb, Natasha Maasri, Nada Abi Saleh, Nadia Deghayli, Layane Makhlouf, India Arida, Mahmoud Jaber, Mariam Basma, Karen Maroun, Nour Zahar, Elias Koudeissi, Joe Chemali, Rita Chammas